The Regional Chamber of Commerce is made up of five communities, and we welcome you to the beautiful White Mountains of Arizona. With a population of more than 40,000 permanent and seasonal residents, here you will find the friendly communities of Pinetop-Lakeside, Show Low, Snowflake/Taylor, Springerville-Eagar and St. Johns. These communities are surrounded by the magnificent Apache-Sitgreaves National Forest, with only a three-hour drive from Phoenix and Tucson. Each offers a nice blend of retail businesses and services including antiques, casino-gaming, major banking institutions, great restaurants, lodging, historic home tours and a large array of recreation opportunities. Hiking, fishing, snow & water skiing, bird watching, exciting ATVing, breathtaking motorcycle rides and more await you.