Of the cities in the county, Napa itself has the greatest number of residents, accounting for 60 percent of the total, or 78,340 people, according to the most recent U.S. Census Bureau 2011 estimates. Napa has historically been the city with the greatest concentration of people as well as very rapid growth. The second-most highly populated areas of Napa County are the unincorporated regions, which included 26,496 residents. American Canyon has experienced the largest growth rate in Napa County with 19,690 residents. St. Helena has a total population of 5,884 residents, followed closely by the city of Calistoga with 5,218 residents, while Yountville accounted for 2,933 residents.
The Napa County Labor Force numbers 77,000. The State of California Employment Development Department projects that Napa County is expected to gain 9,800 new jobs in the next five years. Manufacturing and Leisure & Hospitality industry sectors are each expected to generate 1,900 jobs for a combined total of 3,800, over 41 percent of the county’s projected nonfarm growth. Manufacturing is the largest nonfarm industry sector in Napa and is expected to increase by nearly 16 percent. The fastest-growing industry sectors based on growth rate are Leisure & Hospitality (21 percent), Retail Trade (20 percent), and Wholesale Trade (19 percent). Other industry sectors projected to grow faster than the county’s nonfarm growth rate are Education Services, Health Care & Social Assistance (16 percent) and Professional & Business Services (14 percent).
Napa County’s high-demand occupations reflect a range of sectors including Farm, Retail and Health Services. High-demand occupations are the sum of new jobs and net replacements for the 10-year period from 2008-2018. The need for nurses and home care aides reflects Napa’s aging population, as Baby Boomers retire they increase their demand for health care services.
Residents in the Napa city are largely employed in Educational & Health Services, Manufacturing, and Leisure and Hospitality sectors.
CITY OF NAPA
The following is based on information from the U.S. Census Bureau: 2010-12 reports, and on information obtained from the City and County of Napa departments.
Napa City contains 60 percent of the county’s population and jobs.
78,340 (2011 Census Bureau Estimates)
Ethnic Breakdowns in City
White — 44,810
African American — 470
American Indian — 626
Asian — 1,801
Pacific Islander — 156
Multi-Race — 2,898
Hispanic or Latino — 29,455
Median Household Income — $66,339
The city of Napa Provides:
Acres of City Park Land — 802
Neighborhood, Community and Open Space Parks — 43
Ball Fields — 4
18-Hole Municipal Golf Course — 1
Tennis Courts — 4
Public Swimming Pools — 4
Land Use Designations
Residential — 67%
Commercial — 8%
Industrial — 4%
Park/Public — 12%
Undeveloped or Agriculture — 9%
Napa County includes five incorporated municipalities:
American Canyon • Calistoga
Napa • St. Helena • Town of Yountville
Demographics of City Population
Male — 37,183
Female — 38,495
Median Age — 36 years
Number of Household Units — 30,149
Compared to the California average, Napa city residents spend significantly more per capita on travel, health care and investments. They spend considerably less on TV, video & sound equipment and general retail goods. Conversely, nationally, Napa consumers spend considerably more on computers, entertainment & recreation, investments, shelter and travel, and significantly less on apparel. This data is from Environmental Systems Research Institute (ESRI).