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The city of Novato contracts with the Chamber to operate the full-service Visitors Center that directs thousands of walk-in visitors, tourists, and new residents to Chamber Member businesses monthly from its convenient downtown location. The Chamber staff provides visitors, residents and potential residents with destination directions, maps, relocation packets and fields general questions about Novato and the region.

attractions furthers that reach with information about stay, play, eat, meet and shop attractions in the city. Managed by the Tourism Committee, a group of hospitality professionals, the site is a valuable link for drawing visitors, including many from Canada and Europe, to Novato. A portion of the money generated by overnight visitors – Transient Occupancy Tax which makes up 10 percent of the city’s budget – provides the operating budget for the Visitors Center and promotional outreach throughout the year.

Additional outreach includes: d Novato Tourism brochures are distributed in 1,400 locations throughout

•“Stay,” “Eat,” “Meet,” and “Things to Do” brochures distributed to local hotels, motels and other locations

• Advertising in the travel sections of: d VIA (California Automobile Association’s magazine)

• Sunset Magazine d California Visitors Guide d Travel trade show presence

For more about Novato tourism, visit:

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