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Tourism

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Sierra Madre’s hometown spirit and community pride are evidenced in the number of festivals and special events that have become endearing traditions in town. The Fourth of July celebration is one of the largest events in the community. Thousands come out to take part in the festivities, including a parade complete with floats, marching bands, kids’ groups, classic and fancy cars and more. The Sierra Madre City College Marching Band is always a favorite. Though there really isn’t a Sierra Madre City College, the band is real, and the group’s members host fundraising events for various organizations in town in addition to performing in the parade.

festival

The Wistaria Festival is another special event the town looks forward to each year. The Sierra Madre Chamber of Commerce does a wonderful job putting on this event featuring more than 150 artists and craftsmen, live music and great food. One of the festival’s main draws is, of course, the chance to see the historic Wistaria Vine with its beautiful and fragrant blossoms.

Toward the end of each year residents get busy decorating the City’s float for the Pasadena Tournament of Roses Parade held annually on New Year’s Day. The Sierra Madre Rose Float Association, which works almost exclusively from voluntary contributions, puts together one of the few remaining self-built entries in the parade. In 2006, millions of spectators from around the world celebrated with Sierra Madre as it won the Founders Award for the most beautiful entry built and decorated by volunteers. Then in 2007 Sierra Madre received the second highest honor: the Lathrop K. Leishman Trophy for the most beautiful non-commercial float.

parade

Throughout the year, residents will usually find something exciting going on in town. But on a slow day, residents find it nice that the City is within a half hour’s drive of professional and major college sporting events, theater, and entertainment in the Los Angeles area. Everything the big city has to offer, including fine dining, specialty shops, museums, art galleries, theme parks and attractions is just a short drive away.

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