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Shop and Think Local

Could you want to see potholes patched promptly in the streets you drive, prevent increases in your property taxes, have a variety of stores to shop at and jobs for local residents? Then get involved with the Palatine Chamber’s “Think Local” campaign, spearheaded by Palatine Area Chamber of Commerce Executive Director Steven Gaus and Chamber President Jan Wood.

Our local Palatine area businesses employ your neighbors, and support your schools and local village government services. The sales tax and property taxes provided by these businesses also help keep the residential property taxes at the lowest levels possible. Twenty-three percent of Palatine’s general fund income is derived from sales taxes that residents and non-residents pay when they purchase items at businesses in the village.

According to Mike Jacobs, Deputy Village Manager, Palatine raises $12.7 million of its $55.8 million annual budget from sales taxes on retail establishments, as well as on restaurants and bars.

This fall the Palatine Chamber plans to launch a Think Local campaign called Come In – We’re Local.

The purpose of the campaign is to make sure that Palatine residents understand that when they spend $100 in a local community store, $48 of those dollars stay in Palatine. When they shop at an in-town chain outlet, however, only $14 of those dollars stay in Palatine and when they buy from a remote online store, only $1 comes to Palatine, Gaus and Wood noted.

Consequently, when residents purchase their groceries, diapers and other supplies from Amazon or another online retailer, they are shortchanging their local community.

“We need to support each other if we want to end up with a thriving community,” Wood said. “We need to patronize our local hardware and grocery stores, nail salons, accountants, restaurants and pet groomers to ensure Palatine continues to thrive.”

During the fourth quarter of 2017 the Palatine Chamber will launch their Come In – We’re Local campaign in order to create a culture of supporting Palatine’s business community and thus, the entire Palatine community. They plan to educate the public about the importance of shifting their thought process and buying from local storefronts and patronizing local services and institutions.

“Even buying from big chain stores and franchisees within Palatine is better for the community than buying online,” Gaus said.

“Our new Come In – We’re Local program will educate residents about who the local merchants are, what they do/sell and where they are located,” he added. “We want to let people know about our hidden gems who may not have the advertising budgets to let everyone continuously know where they are and what these businesses can do for them.”

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