The metropolitan area is exploding with new growth. Located at the crossroads of America, Council Bluffs has the advantage of a prime location in the heart of our country. The area serves as an important center to many businesses which include: finance, health care, retail, trade, transportation and tourism.

A combination of insurance, telecommunications, agriculture and manufacturing industries helps create a diversified employment base. This diversity offers strength to the area, decreasing the impact of cyclical economic changes.


The Council Bluffs laborshed is an approximate 40-mile radius around the Council Bluffs/Omaha metro area and includes the communities of Glenwood, Missouri Valley, Red Oak, Oakland and Harlan, Iowa. The metro work force totals more than 568,000 and expands to more than 828,000 within a 60-mile radius.

Council Bluffs is also keenly aware of the need to build and enhance its work force. The city provides comprehensive, integrated manufacturing assistance through job training for all areas of high-tech manufacturing and service industries.


Council Bluffs has become a major retail center for southwest Iowa and southeast Nebraska. Council Bluffs' retail trade area extends 90 miles into southwest and western Iowa and along the eastern border of Nebraska.

Council Bluffs, a leader in Iowa's retail sales growth, has become an important retail destination for southwest Iowa and portions of Omaha. Development of Metro Crossings and The Market Place has resulted in substantial retail growth - moving the city from exporting to importing consumer dollars.

Business/Industrial Parks
Council Bluffs offers a variety of quality, available buildings as well as excellent opportunities for new construction. If we are unable to find you an existing building which meets your needs, the Pottawattamie County Growth Alliance would be happy to spearhead a build-to-suit building matching your exact specifications. A variety of incentive programs are available to assist expanding companies create jobs and make capital investments in the community.

Manawa Business Park
The Manawa Business Park is located in southwestern Council Bluffs. The park has more than 50 acres available in lots ranging from one to five acres and is owned by the Council Bluffs Industrial Foundation. This fully serviced park is conveniently located at the east convergence of Interstates 29 and 80. Southwest Iowa Industrial Park

The Southwest Iowa Industrial Park is a 477-acre industrial park located just south of Council Bluffs, along Interstate 29. On-site amenities include electric power, natural gas, steam, water, sewer and accessibility for barge transportation on the Missouri River.

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