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Business and Industry

In 2012, Honda Aircraft Company broke ground on a $20 million maintenance, repair, and overhaul facility at Piedmont Triad International Airport; Lenovo announced it would be adding 115 manufacturing jobs; Piedmont Pharmaceuticals expanded its operations and doubled its workforce, and after just opening its operations center here in 2011, LF USA continues to grow, adding 95 jobs and leasing additional space. You might expect a single organization to try to take credit for these big headlines. But in Greensboro, the expectation is collaboration: organizations working in a coordinated effort to ensure that Greensboro is an attractive place to live, work and play.

Greensboro Partnership
In 2005 three member organizations combined their efforts to create, expand and attract business while advancing the quality of life in Greensboro. The Greensboro Partnership’s member organizations include Action Greensboro, the Greensboro Economic Development Alliance (GEDA) and the Greensboro Chamber of Commerce, and together with the City of Greensboro, Guilford County, and the region’s business and education leaders, these organizations view collaboration as the key to transforming our region to a knowledge-based economy that attracts new jobs.

The Greensboro Chamber of Commerce helps businesses grow through networking events and forums, business and leadership education, and advocacy initiatives focused on entrepreneurship, K-12 education and workforce development. In addition, the Chamber’s Small Business Academy offers a series of targeted learning programs such as the Sales and Marketing Series, People Make a Difference, Tech Thursdays and the Health Care Service Sumits. The Chamber’s focus on workforce development initiatives are designed to connect industry with education, in order to fulfill the future job requirements in the Triad region.

The Greensboro Economic Development Alliance works to recruit business and industry to the greater Greensboro region, as well as working with existing companies as they prepare to grow and expand in the Triad. GEDA’s strategic plan focuses on targeted industry clusters: Aviation, Life Sciences, Supply Chain & Logistics, Innovative Manufacturing and Specialized Business Services. In recent years, GEDA has been successful in helping numerous new companies locate, and expand their businesses in Greensboro, including Honda Aircraft Company’s world headquarters, a regional FedEx air and ground hub, a Lenovo manufacturing facility that is bringing PC manufacturing back to the United States and the expansion of Proctor and Gamble’s manufacturing facilities, to name a few. The many economic projects that GEDA helps to bring to life provide the catalyst for job creation and growth in Greensboro.

Action Greensboro, a nonprofit organization of foundations and the business community, pursues its mission to build a stronger economy through creativity and innovation by means of projects that enhance business recruitment and community vitality in Greensboro.

Since being founded in 2001, one highly-visible focus has been the center city. Action Greensboro raised $15 million to build NewBridge Bank Park, Greensboro’s Class A South Atlantic League baseball stadium, which opened in April 2005.

In 2006, after four years of planning and construction, at a cost of $12 million, Action Greensboro opened Center City Park in the block of North Elm Street at Friendly Avenue. Since then, almost 700,000 people have enjoyed the music performances, movies on the lawn and fitness classes in the Park, all offered at no cost.

Currently Action Greensboro, in partnership with the City of Greensboro, has begun constructing a four-mile greenway to surround the center city. The Downtown Greenway features public art pieces, both large and small, by both North Carolina and national artists. The Downtown Greenway has a target completion date of 2018.

Combined, the member organizations of the Greensboro Partnership help to recruit and expand businesses, focus on their success by ensuring they are strategically connected within the community, and ensure that the quality of life continues to improve for residents of Greensboro. The Greensboro Partnership is committed to make greater Greensboro an even better place to learn, earn, and live.

Guilford Merchants Association
For more than 100 years, the Guilford Merchants Association (GMA) has placed an emphasis on training and development, marketing support and networking opportunities for area businesses. Six times per year, GMA produces Workplace Workshop programs, bringing in top local, regional and national speakers covering topics such as customer service, sales and conflict resolution. The Association’s goal is to assist members and the business community at large to grow and prosper.

The Nussbaum Center for Entrepreneurship
This small business incubator has supported small businesses for 25 years and has an outstanding record of graduating new businesses into thriving, fully-operational enterprises. Accepted start-ups enjoy below market rent, free or reduced rate advisory services, and support in their beautiful 60,000-square-foot newly renovated space near downtown Greensboro.

Greensboro is truly the “Gate City,” located in the heart of North Carolina. With Piedmont Triad International Airport, FedEx major air and ground cargo hubs, a web of interstates and railroad pathways, it is an ideal place to establish a business and distribute products. As a pivotal part of the Triad, Greensboro abounds with opportunities for small and large businesses to gain a competitive edge. •

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