Something for Everyone
Antigo offers a strong retail business outlet as the center of Langlade County’s $80 million annual sales volume. Eight financial institutions with assets over $325 million offer ready reserves to accommodate new and existing businesses in the 34-block area. Historically renovated buildings add to the timeless and inviting sense of neighborliness while more modern shops hint at the countless treasures within.
Stores vary from furniture, sporting goods, clothing apparel, auto parts and dealers, bicycles and books to drug stores, bakeries, florists, supermarkets and restaurants. Professional offices offer legal, dental, physician, insurance and realty services cafes and restaurants.
Along highways 45 and 64 on Antigo’s north side, a second retail district offers shopping centers, a major department store and a major food store, professional offices, three home centers serving needs of builders and farm owners, numerous smaller retail outlets and a wide array of restaurant and hotel facilities.
Gordon and Lisa Neve of H&R Furniture, purchased the store in late 2002 and offer an unlimited range of select sofas, love seats and chairs, leather recliners, lamps, tables, desks and fixtures, Serta in-store bedding, ceramic tile, window treatments and carpet pad along with installation. The enduring and intimate store offers what makes the small-town touch so lasting: personal service.
“We’re committed to personal service,” Gordon noted, “which means not only assuring the finest quality in the products we sell but also providing our customers precisely what they want.”
“Our focus is not so much on sales,” he said, “but on establishing relationships. Sales build on that.”
It’s an approach that is widely professed but rarely carried out quite so well, one that grants Antigo its distinctive touch.
Though just a sampling, the previous examples represent what both shopping districts offer: distinctly personal service, the finest in quality and affordable prices. A deal that’s hard to beat.