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The Baraboo area is nestled in a range of ancient mountains in south central Wisconsin, between Devil’s Lake State Park and the Wisconsin Dells. As the location of Circus World Museum, the International Crane Foundation, the Mid-Continent Railway Museum, the Wisconsin Big Cat Rescue & Educational Center, and the Aldo Leopold Legacy Center, the Baraboo area is the destination for countless visitors each year. Once here, many visitors enjoy the local quality of life and strong economy and decide to make the Baraboo area their new home. As a result, Baraboo is one of the most rapidly growing areas in the region.

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The historic downtown square contributes to the feeling that history is alive in Baraboo. In a scene that resembles something from a Norman Rockwell painting, you’ll find a variety of restaurants, art galleries and specialty retail stores surrounding the historic county courthouse. Complementing the downtown stores are other specialty stores and a variety of larger, national retail chain stores that serve the area and are located on the west side of the community.

While treasuring its past, the Baraboo area looks toward the future of business in the area. Industries continue to be attracted to the Baraboo area because of its strategic location, both in the state and in the Midwest. Because of our location and the quality of the local work force, a number of companies of all sizes have chosen to make their home in the Baraboo area.

Further contributing to the quality of life in the Baraboo area are our affordable housing options, excellent public and private schools (offering classes from kindergarten and into college), and an outstanding array of medical facilities including an acute-care hospital.

Whether you are just passing through or are considering relocating your family or business to the Baraboo area, I encourage you to discover all we have to offer. Once you’ve visited Baraboo, I know you’ll want to return again and again. We’re one of Wisconsin’s finest destinations. It’s always a great day in Baraboo!


Debra L. Bauer, Executive Director
Baraboo Area Chamber of Commerce

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