Town Square Publications
Whitewater Title

The mission of the Whitewater Area Chamber of Commerce, and its members as an organization, is to: actively encourage and enhance communication and cooperation between business, education, industry, agriculture and the community, provide leadership, networking, information and promotional opportunities, and cultivate tourism efforts, thereby improving our business climate and quality of life as a whole.

Over 200 members strong and still growing, the Whitewater Area Chamber of Commerce (WACC) was organized in the 1940's. Since that time, the community has grown into a thriving center, not only for tourism, but it is also strong in retail, service, education, agriculture and industry.

Approximately 65 percent of all Whitewater area businesses support and work together with the WACC board of directors, full-time staff, interns and various committees to promote member's businesses, tourism and economic development. The WACC office is the primary communication center for disseminating area information.

In addition, the WACC actively supports and works with the Whitewater Community Development Authority, Wisconsin Manufacturers and Commerce, Walworth and Jefferson County Tourism Councils, the Whitewater Unified School District, the University of Wisconsin-Whitewater, the City of Whitewater and its surrounding townships.

For more information, contact the Whitewater Area Chamber of Commerce, 402 W. Main Street, P.O. Box 34, Whitewater, WI 53190. Phone: 414-473-4005; Fax: 414-473-0529 or e-mail:

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The City of Whitewater, population 13,500, is nestled within the lakes, forests and prairies of southeastern Wisconsin. Home of the University of Wisconsin-Whitewater, the city enjoys ample educational, cultural, and recreational opportunities. Within the city limits are two beautiful lakes which provide a variety of outdoor sporting and leisure experiences. Located near Whitewater is the Kettle Moraine State Forest, with its scenic skiing and biking trails, campgrounds, rustic drives and abundant wildlife.

"WAU-BE-GAN-NAW-PO-CAT" was the Pottawatomie Indians’ term meaning "white water," after the whitish sands in the creek bottoms, which evolved into the city's name, Whitewater.

Whether you are interested in sporting and leisure activities, education, culture, history or shopping excursions, you'll find it here, in Whitewater.

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Whitewater is located in northwest Walworth County and southwest Jefferson County in southeastern Wisconsin. It is approximately 50 miles from Madison and Milwaukee and just 80 miles from Chicago, Illinois. To reach Whitewater, Interstates 43, 90 or 94 are located just 15 minutes away from US Highway 12 and State Highways 59 or 89, which lead directly into the city. Whitewater contracts for shared-ride taxi service from a private taxicab company. Daily air service is available for public use at Whitewater's own private airstrip located on Highway N. Business and Industry

The creation of the Community Development Authority in 1984 encouraged job production with the purpose of attracting new business involvement, assisting local business interests and initiating a comprehensive development strategy for Whitewater.

Since the late 1980's, Whitewater has experienced substantial growth. The City of Whitewater developed a 540 acre business park, creating 1500 new jobs, with more than $10 million invested in economic development and infrastructure improvements. Labor availability, a pro-business government and low real estate and development costs combine to create and unusually attractive local business climate in Whitewater.

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Our community is enhanced by the visual charm of Whitewater's architectural diversity, reflected in a gracious blend of historic neighborhoods and contemporary homes. Single-family homes and multi-family dwellings mix with apartments and condominiums to accommodate any budget. Whitewater's low property taxes and comfortable cost of living make our community an unusually affordable place to live.

Whitewater is an excellent environment for many reasons: excellent education and recreation opportunities, fast emergency response, low crime rate, clean air, and a strong sense of community.

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Whitewater has many retail and specialty stores to visit for your shopping convenience and pleasure. Spend an afternoon strolling through the shops for that one of a kind piece that's sure to lend character to any decor. Spend the day selecting fresh fruits and vegetables at the Whitewater Farmer's Market, held in the Wal-Mart parking lot every Saturday, from 8 a.m. until sold out, from June through October.

Every year, in February, the Chamber sponsors the Whitewater Merchant's Armory Sale where local merchants sell their overstocked and liquidation merchandise at drastically reduced prices. Our annual July sidewalk sale, Maxwell Street Day, consists of sales by participating business members, area vendors, crafters, and specialty item suppliers. A variety of art and craft fairs and other special sales are hosted by a number of the local service groups during the year.

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Whitewater's many recreational resources include two dozen tennis courts, softball and baseball fields, an exercise course at the University of Wisconsin-Whitewater and wooded areas for picnicking at many park locations. The Whitewater Park and Recreation Department organizes leisure-time opportunities for active people of all ages and inclinations. Whitewater has been recognized by the National Arbor Day Foundation as a Tree City USA for our forestry efforts.

Popular fishing spots, campgrounds and accessible beaches dot the shorelines of the area's four major lakes-Whitewater Lake, Cravath Lake, Tripp Lake and Rice Lake. Located near Whitewater is the Kettle Moraine State Forest, offering many additional leisure and recreational opportunities.

For individuals whose recreational tastes are a bit more cultural, the University of Wisconsin-Whitewater's Irvin L. Young Auditorium draws a unique array of star performers and events for the community to enjoy.

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Some of the annual events the Chamber sponsors include an Armory Sale in February, Job Fair in April, Maxwell Street Day in July, Business Expo in October, Windows of Whitewater in November and Whitewater Winterfest Festival and Parade in December. Whitewater Winterfest is a city-wide annual festival that includes an outdoor light decorating contest, holiday arts and crafts for children, caroling and an evening parade.

A few other popular events include the annual Doll Fair in April, Badger State Games in June is an annual opportunity for training and competition among Wisconsin's recreational athletes and the 4th of July Celebration and Parade. The 4th of July events include a parade, musical entertainment, carnival and marching band competition. Also, the Mounds Pow Wow in September honors those who built the effigy mounds located within Indian Mounds Park. For a Community-Wide Calendar of Events or for further information concerning any event listed above, please contact the Whitewater Area Chamber of Commerce at 414-473-4005.

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The Whitewater Unified School district includes three elementary schools, one middle school and one high school, serving more than 2400 students. In addition, the area supports one private elementary and secondary school. The community is committed to a comprehensive educational and co-curricular activity program.

The University of Wisconsin-Whitewater, founded in 1868, is the fourth largest campus in the University of Wisconsin System with an enrollment of approximately 10,500 students. The University has been named one of the 300 top-value universities in the US and offers 42 undergraduate majors and 14 master's degree programs on its 400-acre campus.

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Whitewater residents are served by a wide range of health care facilities and health professionals. The city has 19 physicians, eight dentists, four optometrists, three chiropractors and a number of mental health professionals. Mercy-Whitewater Medical Clinic, Whitewater Medical Arts of Fort Atkinson Memorial Health Services (FAMHS) and Whitewater Family Practice Clinic offers emergency, general and sports health care. Hospital services are provided by Fort Atkinson Memorial Health Services (FAMHS) and Mercy Janesville Medical Center.

Various elderly and disabled housing opportunities are also available. The facilities are unique communities offering the comforts and pleasures of home, while providing the appropriate levels of health care as needed.

In addition, Whitewater is home to 15 churches, congregations and ministries.

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